Advertising on Facebook and Through E-mail

To the people staring at their phones in private and public places,

Cell phone users are everywhere.

Yes, I mean everywhere. I challenge you to walk past a strip mall or restaurants during lunch time and count how many people you see on your cell phones.

A Facebook study found that  smartphone users on average spent 2.5 hours every day on their smartphones. The most used application was e-mail followed by Facebook.

I'm not sure how accurate the time spent on smartpohones actually is, but it is important to realize that people are constantly connected to their phones. Smartphones act as alarm clocks, calenders, reminders, a way to communicate quickly, and a way to access the ever growing internet.

That being said reaching potential customers and supporters through Facebook an e-mail can add to a companies marketing campaign.

To reach a company through Facebook, you can make an advertisement for a small cost. Read more about how to do that here. This blog will focus more on the analysis of when one has actually created an add and is beginning to get clicks.

This figure from the ad manager dashboard shows that my advertisement spent its lifetime limit of $5 and ran between Oct 6th- 11th with a focus of clicks per minute. It was also targeted towards the United States, China, and India with a demographic that had interests in social media marketing and social media.

This is a breakdown of the total clicks and reach of my advertisement by age and gender. My add reached and was clicked on mostly by young people between the ages of 13-17 years old and predominately more men clicked on my add than women.  I reached 10,504 people, but only 48 of those people actually clicked on the advertisement and followed the link to my website.

By clicking on breakdown and changing it to by country, I can see that all of my clicks came from India. That is also where my add had the largest reach. I purposely chose to add India and China just to see what would happen. I did not think it would skew my reach so heavily towards India and China. My advertisement only reached one person in  the United States.  This does show that it is important to tailor your advertisement towards your ideal audience. If you want to reach mainly people in the United States, be careful about adding other countries.

The problem with Facebook is that once you create the advertisement and get people to visit your page, you can't really control if your new fans are actually receiving your content. You can however,  link a mailing list to your Facebook page or website. If people subscribe to the list, your content will be delivered directly to their e-mail list.   MailChimp is a great way to do this.  This doesn't necesarily mean a person is reading what you e-mail, but the content is delivered to the person's mailbox.