Luckily, the website Social Mention is a well put together tool to analyze social media presence and opinion. Google trends can analyze interest in a subject overtime as well as where a subject is searched regionally. In this post, I will analyze results for a political figure, a celebrity, a brand name, a product name, and a company.
- Political figure: Hilary
Clinton
Hilary Clinton’s sentiment analysis is 2:1 meaning that there are twice as many positive post for every one negative post about Hilary. This includes blogs, microblogs (twitter, Instagram ect), bookmarks, images, and videos. She has 46 % Strength which shows she is being discussed in social media but not too high in the spectrum
Social Mention: Hilary Clinton
Google trends shows interest in Hilary peaking in 2008, but also at it’s second highest point in 2015.These peaks correspond with Hilary’s presidential runs.
Google Trends:Hilary Clinton - Celebrity: Steve Irwin
I decided for my celebrity choice to search Steve Irwin. He is not traditionally in the spotlight as a living person, but through his legacy of his zoo and various conservation efforts. He’s most known for his TV show and his untimely death. I didn’t expect social mention to give very many results, but surprisingly it did. He has 71% strength of discussion on social media. The first page was full of results from just 2 minutes ago. People also tend to post 5 positive posts for every negative one. There also was a rate of 1 mention every 30 seconds
Social Mention: Steve Irwin
For Google trends, most interest is located in Australia which is not all that surprising. Steve Irwin after all is from Australia. I am somewhat surprised that the regional interest for the United States was ranked at number four on the list of interest. Finally, the peak in news articles occurred between2006 and 2007 which is right around when Steve Irwin passed away.
Google Trends: Steve Irwin - Brand Name: Dawn
The brand name I searched was Dawn. Dawn is the brand whose soap is used to clean up animals after oil spills as well as clean your dirty dish. Across all platforms, the brand has 48% strength on social media with a 2:1 sentiment rating, a 31% passion, and a 55% influence. Dawn is mentioned in quite a few cooking blogs, but not very many other places.
Social Mention: Dawn
According to google searches, the interest over time has been increasing overall, but seems to repeatedly go up and down.
Google Trends: Dawn - Product name: Rite in the Rain
I searched RiteintheRain for my product name because I’m an ecology nerd. The company makes field notebooks that you can write on in the rain and if you use pencil, the writing will not smear or fade upon getting wet. This post had a 5:1 Sentiment rating, but only 1 % strength. There were only 2 pages of results, but most reviews were overwhelmingly positive and pretty much exclusively from Reddit.
Social Mention: Rite in the Rain - Company: British Petroleum ( BP)
I decided to analyze the company British Petroleum. I thought it would be interesting with people’s dependence but dislike of oil companies. They have a very low strength on social media at only 21%. Surprisingly the sentiment is 4:1- so people are overall positive towards the company. BP’s reach is low as well at only 34%.
Social Mention: British Petroleum
The google trends show an increase in interest in June 2010 when BP was a part of a large oil spill.
Google trends: British Petroleum
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