Making a Facebook Business or Product Page

Since everyone from 13 year old kids to my neighbor's grandmother are on Facebook, it's no surprise that businesses create Facebook pages to reach out to possible clients. Facebook pages are like having a website within a larger website (Facebook). Owners can post text, pictures, videos, etc.

Theoretically, if someone likes a Facebook page, They should be getting notifications from the page when there is a new post. In the old days, this was true. These days, Facebook charges money to boost reach of posts to an audience.

If you already have a personal Facebook, making a Facebook page is easy!

1.  Log into your personal Facebook page
2.  Go to facebook.com/pages/create.
3.  Choose whether you're creating a page for a local business or place, a company, organization, or institution, a brand, a product, a artist, band, or public figure, for entertainment purposes, or a cause or community.

The next steps are relatively self explanatory. Follow the prompts on the screen to create your snazzy new page.  Eventually, you will want to add a profile picture, a cover photo, and more detail about your page.

One thing to consider before making a Facebook is whether or not it's worth it. Is the ROI ( return on investment) worth it? I personally have the motto that if you have it out there, you're more likely get an interest than if you didn't have a Facebook at all. But also, if you don't post on your Facebook page, you will not have worthwhile interactions either. It's easy to forget that Facebook is business that makes money from advertisement rather than just allows you to link up with friends, family, businesses, products, and ideas that interest you. I f you want to increase your presence, you can pay money to "boost" your post or reach more people.

Here's a link to the Facebook page I made for the sake of practicing making one. I chose to make a photo blog like page.  At this point, the page is pretty boring. It's blank, gray, and undeveloped.




I still need to complete filling out my profile. When I eventually do, I can fill my page with content so people are interested in visiting it. For me, this will probably be bad iPhone photography, but that's okay. At this point, it's just an experiment whose outcomes can be applied to real world idea marketing.

If you have a business, product, or idea you want to share with the world, I suggest you go do it. Try making a Facebook page. If you don't like it, you can always delete it.