The importance of Content!

When it comes to content I've  assumed that companies create content and send it out into the world.  I did not really consider they could curate content that already exists to raise awareness of their business. I admit, I probably prefer creating content because it's unique and interesting. It seems like unique content may have a larger impact for a company because it is personally tailored.

There also seems to be a way to combine content. This comes about through collaboration with other companies! I think it's pretty interesting to see the twitter conversations between brands. The person that writes the taco bell twitter has some pretty funny stuff! From a marketing perspective these short less than 140 character exchanges can provide a boost for both brands involved!

So, the big question when it comes to content is, Where do you put it?

There are a variety of place to put content. You can even link content together on different social media channels.Some main ways to create content are the following: First, by curating a blog (Like this one!). Another way is by  creating a website (yes, a blog is technically a website, but websites can cater to different needs that blogs do not traditionally do.) A website for example, can act as a carefully curated portfolio.  Photos and videos are another great source of content. Thanks to smart phones and new technologies, taking photos and videos to make content is incredibly easy.